CBS - Internet Domination
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The CBS purchase of CNET last week gives them a massive chance to reach millions more Internet users every single day. Whilst $1.8 billion may seem like a lot of money, especially with today’s markets not being particularly stable, they are gaining access to a selection of some of the most popular news and download sites on the net.
The purchased sites include: ZDNet, Gamespot, News.com, TV.com, MP3.com and Download.com - all of which already have a very good following - with Download.com being particularly popular for software and driver downloads.
I don’t think that this is going to be the last of the traditional TV networks breaking into the online world and purchasing digital property. After Rupert Murdoch’s (Sky) purchase of MySpace, and now the CBS acquisition of CNET, there will certainly be TV execs around the world looking for the next juicy target. Any predictions on who will be next?
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